Respect.

Its funny how money is so valued and yet the value of respect has been forgotten. Respect for a craft, respect for people, respect for tradition and respect for the future. Its something that used to be more important but somehow its been shuffled under the bed.

Its assumed that respect is a given when it has to be earned. It takes time to build and it must be maintained. Its not a short term fad but a long term investment from all sides. We need to remember that.