Business investment, Part 2

Performers highly value their craft, from costumes to props to shoes and skill training, everything tends to be paid for by the performer if they want to reach a higher level of art. Then there is accommodation, travel, extra baggage, special shipping for really huge props, and overweight costs when those costumes just kill the 50 pound weight limit per bag because of the amount of sequins and beading they have. Promotional material, demo videos, poster images and anything pertaining to the brand of the performer is also under the performers jurisdiction to create their brand as they see fit. Anything detrimental to the performer is not going to be wise for overall business success. The performer IS the business.

We also have to be conscious of body/health maintenance and injury prevention as that hinders performance ability and impacts earning capacity and skill flexibility. That also adds up with deep tissue massage therapy, physio to deal with previous injuries and prevention of further damage with personal trainers of various skill types.

Good performance isn’t cheap, if it IS cheap then its not a good performance. Businesses get what they pay for and depending on the professional experience of the employer that can be the very downfall of their business and professional integrity.  When a business doesn’t respect their performers then the respect between employees and the business begins to crumble and the business will cease to exist.

Viewing your performers as cash cows to milk with as much fraud as possible while completely disregarding the interests of the audience you supposedly cater to and no longer having an interest or understanding of the business you’re trying to run isn’t very conducive to making a long term profitable venture for anyone involved. Ignoring the balance between audience interests, province economy and performance costs is a very sure way of driving out the audience from your venues, enforcing negative business practices, endangering employees, degrading the quality of the venue overall and eliminating public respect of anyone involved in the business. Extremely unwise business practice that should be a concern for all involved.